Crazy Egg

1. 13 A/B Testing Metrics That Matter [Primary, Secondary & Guardrail]

   To run effective A/B tests, you need three kinds of metrics: primary, secondary, and guardrail.  Primary metrics show you whether the test variant wins and...

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2. 5 Top Copywriters Share Their AI Philosophy and Favourite Tactics (With Detailed Breakdowns) 

   Adoption of AI as a copywriting tool is surging. If you work on marketing or sales materials in any capacity, there’s a good chance you’ve...

   The post 5 Top Copywriters Share Their AI Philosophy and Favourite Tactics (With Detailed Breakdowns)  appeared first on The Daily Egg.

3. 10 Live Chat Lead Generation Strategies That Still Work

   Live chat lead generation uses real-time chat conversations between a human agent and a website visitor to capture qualified leads. The flow is simple. A...

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4. You Can Now A/B Test a Full Page Redesign in a Day. Here’s How.

   A few months ago, we let AI redesign one of Crazy Egg’s landing pages with minimal human input. It beat the existing version by 44%....

   The post You Can Now A/B Test a Full Page Redesign in a Day. Here’s How. appeared first on The Daily Egg.

5. Buying an Email List: Where to Buy, What to Demand, and Why Not to Bother

   Teams consider buying email lists for two purposes: email marketing and cold outreach. They want to use them to either send mass email communications, like...

   The post Buying an Email List: Where to Buy, What to Demand, and Why Not to Bother appeared first on The Daily Egg.