Occam's Razor

1. AI Ready? Google Ads Maturity Model.

   In a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation? I’m of course talking about […]

   The post AI Ready? Google Ads Maturity Model. appeared first on Occam's Razor by Avinash Kaushik.

2. Smart KPIs: Accountability Over Outcomes Over Activity.

   A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 […]

   The post Smart KPIs: Accountability Over Outcomes Over Activity. appeared first on Occam's Razor by Avinash Kaushik.

3. Sports Marketing Measurement Playbook.

   Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL […]

   The post Sports Marketing Measurement Playbook. appeared first on Occam's Razor by Avinash Kaushik.

4. Bye, Bye Human-Powered Marketing Analytics.

   my advice to deliver IAbI, and not data. Here’s the traditional analytics workflow being practiced in your company: 1. Report […]

   The post Bye, Bye Human-Powered Marketing Analytics. appeared first on Occam's Razor by Avinash Kaushik.

5. The Best Marketing ROI Formula: Incremental Net Profit ROI!

   There’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that […]

   The post The Best Marketing ROI Formula: Incremental Net Profit ROI! appeared first on Occam's Razor by Avinash Kaushik.