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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Effectiveness of visual content in social media

Visual content is more effective and interesting than text article. In a research, it was found that colored and eye-catching visuals increase people's willingness to read a piece of content by 80% and 40% of people respond better to visual information than plain text. Infographics and videos are also powerful, and interesting platform to represent a message. Research shows that infographics are liked and shared 3 times more than other any other content on social media. Read more at: http://www.business2community.com/content-marketing/20-infographic-video-facts-feel-power-visual-content-01544708#Cr0SLgpyZOmoqY49.97

 

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Visual Marketing: An Insight

Visual marketing has become important in today’s business world. It is found that the average consumer prefers visual content compared to word-based interactions. Forbes Insight reports that nearly 60% of senior executives prefer to watch video instead of reading text, if both are available on the same page. But, visual marketing is more than giving consumers what they want and can be a huge asset for marketers who want a sharing response from consumers. Read more at: http://www.business2community.com/content-marketing/the-power-of-imagery-in-content-marketing-01310162

 

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