Predictive analysis is now getting more popular as most B2B companies are using it to expand their businesses. But what is important here is to target the right people/accounts. The best way to do this to look at the CRM (customer relationship management) but there is a dearth of optimal databases. To expand their databases, companies are coming up with new marketing ideas, prompting people to view their websites, generating leads and opportunities. But this method may be tedious and costly. Thus we can say that predictive analysis should be used to identify appropriate a/c targets as well as increase the no. of contracts from cost effective marketing programs. To read more:

http://marketingland.com/predictive-data-abm-move-account-lists-account-contacts-181446

Presentations through social media enhance brand reputation through meaningful narratives and personal interaction with customers and emotional bonds through stories can increase audience retention rates. An inspirational message, as well as open interaction with customers, can motivate the audiences. A detailed and informative presentation empowers audiences with the knowledge and the ability to adopt a new skill set, while prompting responsiveness can only reflect positively on the brand. Read more at: http://www.business2community.com/branding/5-tips-enhance-companys-brand-reputation-presentations-01583005#c6Wy0WEydb01fwoI.97

Social media is a crucial tool to promote personal brands in today's marketplace to reflect a strong skillset online to be considered a top candidate. Creating and sharing insightful, industry-specific content on social media is much more useful now than having a resume as writing is still considered to be a valuable skill while reading articles on the industry can vastly expand knowledge. Clearly defining one's position in the marketplace is crucial. Focusing on only 2-3 social channels, befriending other professionals and repurposing content strategically are cornerstones of promoting personal brands online today. Read more at: http://www.socialmediatoday.com/social-business/how-elevate-your-personal-brand-using-social-media

Generating new content after a point of time can be a difficult task for content creators as ranking, readers and profits all start declining eventually. Some easy methods to find awesome topics and titles for content strategy are using a keyword tool such as SEMrush that allows us to see the most popular keywords for our country, tools like Buzzsumo that shows how popular certain keywords are, taking a look at a direct/indirect competitor's content, brainstorming with other team members for new topic ideas and searching forums to find out the needs of potential customers. Read more at: http://www.socialmediatoday.com/marketing/5-ways-find-great-content-topics-and-titles

CallMiner launches its new Engagement Optimization community. Engagement Optimization or EO is the destination for customer engagement professionals and it also provides a platform for peer-to peer networking and access to thought leadership content. EO will also help customer experience professionals from around the globe to keep pace with industry news and best practices. Read more at: https://www.callcentrehelper.com/callminer-launches-new-engagement-optimisation-community-88599.htm

According to Nasscom (National Association of Software and Services Companies) the expected rise in the Indian business analytics sector is 8-fold (from $2 billion to about $16 billion). It targets to make India among the top three big data analytics market in the world. To achieve this target Nasscom is partnering with its members to build a multi prolonged approach that encompasses skill development, thought leadership, products and platforms. India is an emerging hub for analytics solutions across the globe. The witnessed rapid growth is due to increased demand for cloud based and predictive analysis solutions by industries like BFSI, retail, telecom and healthcare. Even the requirement of manpower in this sector would increase magnificently in the next 5 years.

It is the rapid advancement of artificial intelligence and deep learning algorithms which enabled the development of machines which can do tasks that requires deep expertise and skills. Read more at: http://economictimes.indiatimes.com/tech/ites/big-data-analytics-to-reach-16-billion-industry-by-2025-nasscom/articleshow/52885509.cms

The trend of advertising is changing at an alarming rate. The future of advertising will certainly move online and into the realm of the internet companies. Although content creators ruled and ruled over the marketing and advertising circles for years, the growth of new media platforms is shifting the power. The reason being some media companies is imposing a price increase in customers who are moving to internet media channels. Also, moving from ad spend from print to online channels has subsidized content costs and helped to monetize the content. Read more at: http://forbesindia.com/blog/business-strategy/all-hail-the-new-king-of-marketing/

The war of smartphones seems to get tougher as Google decides to launch its own handset. Google had already developed the Android operating system that runs on four in five smartphones. The new device, which will be released by the end of the year, will see Google take control over the design part, manufacturing and software.  Read more at: http://www.telegraph.co.uk/technology/2016/06/26/google-to-step-up-smartphone-wars-with-release-of-own-handset/

When Shahrukh Khan or Virat Kohli posts a picture, the engagement rates are higher. However a bank or insurer doesn't procure the same result. Banks were early adopters of social media for marketing. Twitter monitors and addresses customer issues, unlike Facebook, LinkedIn and YouTube who concentrates on affinity based targeting and brand building. Nowadays, social media is an engagement and business acquisition tool because they can reach their target audience. Read more at: http://economictimes.indiatimes.com/magazines/brand-equity/social-media-marketing-has-evolved-in-the-bfsi-category-out-of-compulsion/articleshow/52201952.cms

I2R Speech2Singing is the next step of innovation. It was introduced by Singaporeans in 2013. This software delivers high-quality singing automatically, while still preserving the original character of your natural voice. This technology helps the average people who like singing, but lack the skills to do so. I2R Speech2Singing uses recordings by professional singers as templates to correct the melody of a singing voice or to convert a speaking voice into a singing one. Compared to currently available applications, I2R Speech2Singing generates a much better voice quality.  Read more at: http://phys.org/news/2016-06-song-singalong-software-sweet-melody.html

The field of marketing is always under change. One of the biggest examples is the launch and rising of social media over the years. While change is constant and cannot be constrained, marketers should keep in mind certain facts while dealing with change. They should remove the constraints that prevent them from altering their methods and processes. The marketers should focus on the big picture rather just on advertising and marketers who wants to have success dealing with change needs to be willing to devote time to monitoring the latest industry trends. Read more at: http://www.business2community.com/marketing/3-tips-successfully-implementing-change-marketing-01573120#kIyEgm26ljqt3lqD.97

Technological progress comes like a magical tool for all those who once dreamt of building a business of their own. Different tools like AngelList which helps you to spot best investment opportunities, Asana which help people to stay upgraded with their tasks, Dropbox which helps a company to keep all its folders and data safe and private, helps the start-ups and new businesses to operate more efficiently. Startups and small businesses can always use one of the most famous social media for professionals "LinkedIn", to highlight their accomplishments. Skype is a leader in VOIP calling which can always be used for holding video conferences with colleagues and clients. Bright journey, Evernote , Flipboard, Github, Grasshopper,  Meetup , Square, Triplt, all with different purposes and use  are some of the other such tools which, if used efficiently help start-ups, new entrepreneurs and marketers to taste success very early. Read more at: http://www.marketingprofs.com/articles/2016/30176/17-handy-tools-for-entrepreneurs-startups-and-marketers

In the task of predictive analysis, predicting the unknown itself is a challenging problem. Moreover, the entry of an unknown variable in the equation makes the task all the more troublesome. Summary-level data are generally inaccurate and lack deep insights, because of which sometimes such unknown variables manage to creep in. Buyer life cycles generally vary in length in spite of which analysts generally tend to work with smaller cycles, which is dangerous because sometimes important marketing decisions are taken based on flawed information. B2Bs are also depending on real-time insights and are scrapping linear prediction models. It is noticed that, combining Big Data with traditional CRM information is also not sufficient because data science involves lot of research and experimentation. Hence we can conclude that predictive analysis derives its success from data governance and collection. Read more at: http://www.marketingprofs.com/opinions/2016/30118/predictive-analytics-has-a-scaling-problem-and-bad-data-is-to-blame

Now in order to split bills with your friends, you no longer need to carry cash. All that you need is a Facebook application on your smart phone. Facebook has made the transfer of cash an easy process for its users. Though cyber-crimes are growing nowadays, Facebook assures its customers of safe transfer of money through Messenger payments. These payments require customers to create a pin or use the fingerprints ID to authorize a transaction. Both paying to and receiving money from a fellow friend, just requires you to open your chat with that friend and select relevant option from 'more'. People are interested in such a concept, but the only thing they are afraid of, is a fraud. Hence, with most reliable security systems such a concept can always be welcomed. Read more at: http://www.telegraph.co.uk/money/consumer-affairs/facebook-the-latest-way-to-transfer-cash/

Currently, LinkedIn is the most professional business-to-business themed marketplace on the planet. There are some tools which can help in attracting more clients and generating more business on LinkedIn like Rapportive which finds and invites LinkedIn contacts through Gmail, LinkedIn Connection Revealer which shows exactly many total connections everyone in your network has and Headlinr which is a headline writing tool to generate creative, proven headlines for each topic. Read more at: http://www.socialmediatoday.com/social-networks/3-must-have-tools-attract-more-clients-linkedin

To counter the rising rate of cybercrime in the Internet today, some simple measures can be adopted like anti-virus/spy software, VPN- services, password generators, 2-step authentication, restricting and blocking apps, correct privacy settings and most importantly, being aware of cybercrime and not trusting any suspicious links and contacts. Read more at: http://www.socialmediatoday.com/technology-data/8-tips-help-secure-your-accounts-against-cybercrime

Advertisement program has been changed a lot from past years. Social media is the main advertisement platform. For social media, Salesforce is the foundation for managing customer relationships in the cloud, boasting a suite of solutions that helps users track customer journeys and deliver personalized, unique marketing experiences. Here are four ways to harness the power of Salesforce's CRM data to better personalize and customize customer experience: developing a journey map, build a beautifully-designed and user friendly website, use email to communicate with the customers, give product recommendations. Read more at: http://www.cmswire.com/customer-experience/4-ways-to-harness-salesforce-data-for-marketing-power/

Go see, ask why, show respect. The words of Toyota chairman Fujio Cho is really increasing its importance to business. Customer reviews and input from the front-line teams who create real value through their direct dealings with products, services are helping companies to grow their business. Ivan Seselj (CEO of Promapp Solutions) writes an article about the factors we should do to grow our business. They are: Suggestion, Lessons from the DMV, Voting with Tweets & Feet, Empower Your Front-Line Staff, changing the rules, Appreciating Customers. Read more at: http://www.cmswire.com/leadership/see-the-world-through-your-customers-eyes/

Business firms invest in Customer Relationship Management or CRM to maintain their database and contacts, along with other aspects to help them truly succeed. It's really important which features they are choosing. This article explores which features small business firms should choose to increase their ROI. They are: Sales and Lead Generation, The Versatile Access to Your CRM Software, Flexibility and Integration capabilities, Automating the day to day activities, Sales pipeline tracking. Read more at: http://it.toolbox.com/blogs/insidecrm/5-crm-features-that-are-unknown-to-small-organizations-73499

Net neutrality (also network neutrality, Internet neutrality, or net equality) is the principle that Internet service providers and governments should treat all data on the Internet the same, not discriminating or charging differently by user, content, site, platform, application, type of attached equipment, or mode of communication. To know more, follow: http://www.techworm.net/2016/06/net-neutrality-row-us-court-kicks-suit-filed-telecom-companies.html