SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

SolusOS - An open source software

SolusOS is a beginner-friendly desktop Linux distribution based on the latest release of Debian GNU/Linux. It features the GNOME 2 desktop, a selection of default applications for everyday tasks, updated software applications from Debian backports and the project's own repositories, a complete set of multimedia plugins, a custom GNOME menu, and an intuitive graphical installer. Solus Operating System is completely free and open source. To know more, follow: http://fossbytes.com/solus-1-2-shannon-released-with-new-features-one-of-the-fastest-booting-linux-distros/

 

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How nonprofits can use social media to reach their full potential

Social media is an important tool for nonprofits to tell their story, interact with supporters, reach their audience, and ultimately, to get results. Nonprofits can enhance their goals through social media by some simple steps such as choosing the correct audience based on a combination of demographic data and information about individual members, choosing the right networks where their target audience is more active and developing a balanced strategy of the content that is most appealing to their audience and encourage them to participate in their cause. Read more at:  http://www.socialmediatoday.com/marketing/3-ways-nonprofits-can-use-social-media-best-advantage

 

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All about Machine Learning Algorithms

Machine learning is a method of data analysis that automates analytical model building. Using algorithms that iteratively learn from data, machine learning allows computers to find hidden insights without being explicitly programmed where to look.

Machine Learning algorithms are classified as –
1) Supervised Machine Learning Algorithms
2) Unsupervised Machine Learning Algorithms
3) Reinforcement Machine Learning Algorithms

Top 10 Machine Learning Algorithms --

1)    Naïve Bayes Classifier Algorithm
2)    K Means Clustering Algorithm
3)    Support Vector Machine Algorithm
4)    Apriori Algorithm
5)    Linear Regression
6)    Logistic Regression
7)    Artificial Neural Networks
8)    Random Forests
9)    Decision Trees
10)  Nearest Neighbours

To know more: https://www.dezyre.com/article/top-10-machine-learning-algorithms/202

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Why Provocateurs??

Thomas C. Redman (Ph.D),  in one of his article, 'Data quality should be everyone's job', published by Harvard Business Publishing, mentioned that correction of errors in the data is an expensive and time consuming process. Moreover, at times even after correction of the data, some flaws remain which leads to bad credibility of the firm and angry customers. However, if companies welcome provocateurs - individuals concerned with addressing data proactively with the help of their teams, departments, and companies, then errors can be prevented at their source itself. Most of the data revolutionists while exploring with their work found out that to eliminate the root cause of the error and prevent future error, was the best way to ensure high quality data. No matter how innovative an idea is, a Provocateur is a must for the first step in a company dealing with data. So people concerned with data should take up this role actively, which will lead not only in the creation of innovative ideas but will also ensure high quality data output. Read more at: https://hbr.org/2016/05/data-quality-should-be-everyones-job#

 

 

 

 

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Steps To An Attractive Email Marketing

To grow a business online is not an easy task. In such an environment, it becomes very crucial to write an effective, influential mail that can attract customers. In order to target customers with email marketing, you must be at first stage selective about people whom you chose to mail. Moreover, one should start with his or her personal experience with such mail, to leave an influential impact on a customer's mind. Being specific and not creating unnecessary work load for your recipients can also be a good approach to get your email marketing a hit. Lastly, adding a link or two about the credibility of your company is always a good idea, as it can help your customer take better decisions. To know more read article by David Mercer (a tech entrepreneur, author, and founder of SME Pals, a free online resource to help entrepreneurs and small business owners thrive online) at: http://www.marketingprofs.com/articles/2016/30157/how-to-craft-outreach-emails-that-convert

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Factors Influencing SEO

A successful SEO campaign must take care of branding, user experience, and other such factors. The two key characteristics that outstands one's content is length and topical authority. Sometimes,   writing long-form content covering a single topic in depth becomes important. A backlink is an integral part that helps Google to view a page's authority. One of the most important factors is the number of different links that point a page from unique domains. We also need to replace key words with Schema, to Google about our page. Google expects Schema to become a ranking signal in future. It's no longer needed to mention keywords in your title tag. It's seems obvious that site speed is one of the contributing factors to get you a higher rank. One should also aim at reducing the bounce rate of their page. Read more at: http://www.marketingprofs.com/articles/2016/29906/six-top-seo-factors-in-2016

 

 

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Benefits Of A Good ERP System

Nowadays, organizations need to increase a good enterprise resource planning system or ERP that can help in increasing productivity without increasing workload. Sometimes, small business owners think that they don’t need an ERP system but, many issues can quickly get backlogged without a good ERP system. This article explores the benefits of having an ERP system. They are: Instant access to information, accurate financial reports, and less need for other software systems. Moreover, a good ERP system will help in increasing sales, better customer support, higher customer satisfaction and retention. Read more at: http://it.toolbox.com/blogs/inside-erp/erp-systems-what-to-look-for-and-why-you-need-one-in-your-business-73573

 

 

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Technology Revamped at Euro 2016

UEFA officials have adopted five new technologies for the on-going Euro 2016 namely: 1) The Adidas Beau Jeu Official Match Ball 2) Anti-Drone Technology 3) Goal-Line Technology 4) Live Streaming In Virtual Reality 5) Wearable Tech on the Players. These new technologies promise to improve the in-game and viewership experience for the globally-viewed football tournament. Read more at: http://www.gizmodo.in/indiamodo/5-New-Technologies-To-Watch-Out-For-In-The-Euro-2016/articleshow/52692213.cms

 

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Building Brand Loyalty With Partners

Partner loyalty means that each partner serves different populations, yet they have the ability to work together to provide more value to consumers. So, building brand loyalty with partners is becoming important for businesses. This article explores some tools to build brand loyalty together with CRM. They are - Contact Management, Lead Generation, Collaboration, and Opportunity Management. Read more at: http://it.toolbox.com/blogs/insidecrm/using-crm-to-build-brand-loyalty-with-partners-73560

 

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Data Embedded!

Data Embedded!

According to a new industry study, demand for embedded analytics is increasing. The study has found a growing number of users who wants analytics integrated with applications. The study also suggests that the trend toward embedded tools is being driven by the view that an application's value is tied to the data and the analytical tools available to an application. The goals of embedded analytics include moving beyond the traditional business intelligence approach of extracting insights data and differentiating platforms in a market being flooded with analytic approaches. Read more at: http://www.datanami.com/2016/04/18/analytics-increasingly-seen-embedded-apps/

 

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Inflation Expectations Survey 2016 Launched!

Inflation Expectations Survey 2016 Launched!

The Reserve Bank of India (RBI) launched its June 2016 round of 'Inflation Expectations Survey of Households' on 14th June, 2016 across 18 cities, including Ahmedabad, Chandigarh, Patna and Thiruvananthapuram. This was released when rising Consumer Price Index (CPI) and Wholesale Price Index-based inflation is dominant. According to the RBI, the survey results will be providing useful policy information. Read more at: http://www.business-standard.com/article/economy-policy/rbi-launches-inflation-expectations-survey-116061401236_1.html

 

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360-degree photos set to revolutionize Facebook

Users can now view and upload 360-degree pictures on Facebook and view 360 photos in the news feed from public figures, publishers, and other organizations, apart from those of friends and family. 360 pictures can be directly uploaded on Facebook and users will be able to identify them via the compass icon on the upper right hand corner of the image.Read more at: http://www.business-standard.com/article/news-ians/facebook-introduces-360-degree-photos-116061000291_1.html

 

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Winnie Grows Bigger!

Winnie Grows Bigger!

The lives of parents are pierced with questions, many of which go unanswered. Winnie is the ultimate solution for this problem. Winnie is a social network for parents where they can share stories and tag locations. Users can also tell stories about their interesting interactions from the location or simply share their moments of joy. Parents can note small details. Winnie is also building a platform for all parents  so that no one has to go on this journey alone.. Read more at: http://thenextweb.com/apps/2016/06/09/winnie-social-networking-app-parents/#gref

 

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New Technology from Microsoft

Microsoft launched Cortana 2 years ago to give a competition to Apple's Siri and Google Now. The Cortana is an intelligent personal assistant created by Microsoft for Windows Phone 8.1 and Windows 10 Mobile.   The goal was to develop something that would give enterprise users the ability to query data sets easily. Read more at: http://www.cmswire.com/mobile-enterprise/microsoft-just-loves-cortana/

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Why Customer Segmentation Is Important

Customer segmentation is important for any organization as it helps customer-centric marketing that in turn generates a huge return on investment. CRM streamlines this process so that you reach the customers who are most receptive. So, this article explores why combining customer segmentation with CRM software benefits your organization. They are: Analyze patterns and trends, determine the lifetime value of customers, increase sales, and increase engagement. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-use-crm-and-customer-segmentation-to-benefit-your-brand-73452

 

 

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New Technologies of CRM Industry

The CRM industry is always changing. New technologies are reinventing the CRM industry. This article explores the top five new technologies that, in 2016 and beyond, will reinvent the CRM industry. They are: VoIP Software, Outsourcing, Open Source Software, Wireless Technology, and RFID Technology. http://it.toolbox.com/blogs/insidecrm/5-new-technologies-reinventing-the-crm-industry-73480

 

 

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How Machine Learning Technology Is Helping Organizations

Machine learning technology is becoming important for organizations, but, we must first know what machine learning is all about. It searches for patterns in big data sets and uses a data modeling algorithm designed to predict outcomes or make decisions and in turn improves functionality. Nowadays, customer relationship management (CRM) vendors combine machine learning with this application to boost its effectiveness. In this article we will come to know about some ways that will make your CRM experience better. They are: Lead Scoring, Sales Pipeline Stage, Personalization, Churning etc. Read more at: http://it.toolbox.com/blogs/insidecrm/5-ways-machine-learning-enhances-your-crm-experience-73453

 

 

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Difference between CRM and CEM

An organization must know the difference between Customer Relationship Management (CRM) and Customer Experience Management (CEM) before purchasing. CRM applications create individual records for current and prospective customers, which is used by the sales team in order to get insight into leads going through the sales pipeline and CEM solutions track customer engagement in order to improve overall customer experience. In a nutshell, CRM and CEM both use customer data, but in two different ways. You get good marketing support with CEM applications, while CRM solutions help sales put their focus on winning new prospects. Read more at: http://it.toolbox.com/blogs/insidecrm/do-you-need-a-crm-or-a-cem-73467

 

 

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Growing Business-Savvy!

Growing Business-Savvy!

Both the IT giants, Google and Apple have revamped their business model which ensures that you get more money for each downloaded app by the consumers. According to reports, both Google and Apple have been internally testing out the viability of this process. For iOS developers, their share will be only paid after a consumer has been subscribed for more than a year. Google on the other hand, is flexible and lenient enough to release the money in the direction of Android developers right away. Android is the most popular mobile platform in developing countries, primarily due to its availability of affordable devices. While iOS have kept its sanctity with stringent app certification norms, Android has flourished with its open-source approach that comes with its own caveats. Read more at: http://www.tgdaily.com/mobile/160751-app-developers-can-expect-more-money-from-google-and-apple

 

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Some important tips on social media advertising

Advertising is an important factor to bring new customers to your business. It will be a smart decision to get involved in social media advertising for your business because every person is spending a lot of time on social media every day. Sahail Ashraf (An award-winning writer and content marketer) writes an article about how beginners should start their social media advertising. Read more at:

http://www.business2community.com/social-media/beginners-guide-social-media-advertising-01500346#Ooeus2bi5wg5BpMP.97

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